Friendship Manor

Friendship Manor was facing competition from a new senior community and was challenged by an aging facility in a distressed urban area. Pear developed a marketing campaign featuring residents inviting people to move to their neighborhood.
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Work
​TV Commercials
Print Ads
Digital Ads
Anchor Element
Copy for linking on the same page:
https://www.octomono.com?data-scroll-to-anchor=FMA
Copy for linking from an external page:
https://www.octomono.com?data-anchor-link=FMA

01
TV Commercials

Pear partnered with a video production company and visited residents in their homes and gardens and captured footage of residents during a night out. The series includes a direct invitation from a resident with the tagline, “Welcome to our neighborhood.”
Anchor Element
Copy for linking on the same page:
https://www.octomono.com?data-scroll-to-anchor=FMB
Copy for linking from an external page:
https://www.octomono.com?data-anchor-link=FMB

02
Print Ads

Senior niche print publications remain a powerful medium for advertising to the 65 and older demographic. Pear designed a series of print ads for multiple publications as part of the campaign.
Anchor Element
Copy for linking on the same page:
https://www.octomono.com?data-scroll-to-anchor=FMC
Copy for linking from an external page:
https://www.octomono.com?data-anchor-link=FMC

03
Digital Ads

Savvy seniors embrace digital, and adult children and grandchildren play an influential role in selecting a senior community. Pear coordinated a photoshoot featuring residents enjoying hobbies, social gatherings and living at the Manor for the multi-platform campaign.