Eye Surgeons Associates

Eye Surgeons Associates offers a comprehensive range of medical, surgical and optical eye care services. The practice is one of the largest in the region. Pear’s partners have worked with Eye Surgeons for over 20 years. Projects include print, digital and environmental graphics.
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Work
Campaign for 2021
​Campaign for 20/20
Video
Campaign for Sunglasses
Enews
Anchor Element
Copy for linking on the same page:
https://www.octomono.com?data-scroll-to-anchor=ESAAA
Copy for linking from an external page:
https://www.octomono.com?data-anchor-link=ESAAA

01
Campaign for 2021

Pear developed a creative platform for 2021 marketing that highlights happiness. The images depict everyday scenes of happiness and outdoor adventures for living a healthy lifestyle. The multimedia campaign included a tagline, print and digital ads, TV commercials with media placement and sports stadium graphics.
Anchor Element
Copy for linking on the same page:
https://www.octomono.com?data-scroll-to-anchor=ESAA
Copy for linking from an external page:
https://www.octomono.com?data-anchor-link=ESAA

02
Campaign for 20/20

ESA partnered with Pear to develop a yearlong campaign celebrating 20/20 in the year 2020. The creative concept highlighted the things people look forward to seeing or experiencing over a year. The multimedia campaign included a logo, print and digital ads, TV commercials with media placement and office graphics.
Anchor Element
Copy for linking on the same page:
https://www.octomono.com?data-scroll-to-anchor=ESAB
Copy for linking from an external page:
https://www.octomono.com?data-anchor-link=ESAB

03
Videos

ESA doctors are featured in an educational video series called FYEye. Pear converted articles written by the doctors into scripts and was part of the video production team.
Anchor Element
Copy for linking on the same page:
https://www.octomono.com?data-scroll-to-anchor=ESAC
Copy for linking from an external page:
https://www.octomono.com?data-anchor-link=ESAC

04
Campaign for Sunglasses

An annual one-day sale on sunglasses is promoted with multiple digital and print pieces.








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"The team at Pear is responsive and works with me to create complete advertising campaigns. Their creative and copy are great. Eye Surgeons Associates continues to see the value in working with Pear on print and digital ads because we see a significant increase in patient call volume."
Julie Berntgen, Marketing Director, Eye Surgeons Associates
Client since 1999
Anchor Element
Copy for linking on the same page:
https://www.octomono.com?data-scroll-to-anchor=ESAD
Copy for linking from an external page:
https://www.octomono.com?data-anchor-link=ESAD

05
Enews

Pear designed the e-news template and creates the quarterly issues. Additional creative services include converting medical articles into patient-friendly web content and interviewing patients to write their eye care story.