Estes Construction

Estes Construction is a client-focused construction manager serving the Midwest. ​Pear works as a key creative contributor introducing new communications tools to keep Estes relevant and successful.
Vertical Divider
Work
​Website
Videos
Brand Identity
Print Marketing
Signage
Logos
Proposals
Photography
Copywriting
Fleet Graphics
Anchor Element
Copy for linking on the same page:
https://www.octomono.com?data-scroll-to-anchor=EstesA
Copy for linking from an external page:
https://www.octomono.com?data-anchor-link=EstesA

01
Website

The objective of the website is to position Estes as the employer of choice. By placing the focus on the culture and people, Estes attracts top talent. 
Anchor Element
Copy for linking on the same page:
https://www.octomono.com?data-scroll-to-anchor=EstesB
Copy for linking from an external page:
https://www.octomono.com?data-anchor-link=EstesB

02
Videos

Estes uses staff testimonial videos to tell its culture story and highlight career development opportunities to recruit top talent.
Anchor Element
Copy for linking on the same page:
https://www.octomono.com?data-scroll-to-anchor=EstesC
Copy for linking from an external page:
https://www.octomono.com?data-anchor-link=EstesC

03
Brand Identity

Pear has been entrusted by Estes to update the brand identity multiple times since 2007 to keep the graphics current with color, font and design trends.








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Anchor Element
Copy for linking on the same page:
https://www.octomono.com?data-scroll-to-anchor=EstesD
Copy for linking from an external page:
https://www.octomono.com?data-anchor-link=EstesD

04
Print Marketing

Print communication pieces are written and designed for internal and external Estes audiences.
Anchor Element
Copy for linking on the same page:
https://www.octomono.com?data-scroll-to-anchor=EstesE
Copy for linking from an external page:
https://www.octomono.com?data-anchor-link=EstesE

05
Signage

In addition to job site signage, Pear creates office signage and internal communication posters that are displayed in all offices and site trailers.

"Pear understands our business and has helped us improve our marketing materials. We enter the bid process with confidence knowing that our printed sales and presentation pieces stand out and reinforce Estes Construction's position as a market leader."
​Kent Pilcher, President, Estes Construction
Client since 2007
Anchor Element
Copy for linking on the same page:
https://www.octomono.com?data-scroll-to-anchor=EstesF
Copy for linking from an external page:
https://www.octomono.com?data-anchor-link=EstesF

06
Logos

Pear designs logos for internal committees, including the health and wellness group called Estes Xcel, and for career development programs that use the identity learn, lead, advance.
Anchor Element
Copy for linking on the same page:
https://www.octomono.com?data-scroll-to-anchor=EstesG
Copy for linking from an external page:
https://www.octomono.com?data-anchor-link=EstesG

07
Proposals

Responding to requests for proposal is standard in the construction industry. Pear is a leader in the Estes submittal process writing copy, designing portfolio and process pages, and maintaining a database of projects and team bios.
Anchor Element
Copy for linking on the same page:
https://www.octomono.com?data-scroll-to-anchor=EstesH
Copy for linking from an external page:
https://www.octomono.com?data-anchor-link=EstesH

08
Photography

Photography tells compelling stories about Estes' ability to deliver quality projects. As an added service, Pear coordinates with the photographer, owner or field staff to arrange photoshoots.
Picture
images courtesy Trent Foltz Photography
Anchor Element
Copy for linking on the same page:
https://www.octomono.com?data-scroll-to-anchor=EstesI
Copy for linking from an external page:
https://www.octomono.com?data-anchor-link=EstesI

09
Copywriting

Pear provides the marketing voice of Estes Construction. Projects include a range of internal and external communications including e-news marketing, brochures, proposals, print ads, video scripts and web.
Anchor Element
Copy for linking on the same page:
https://www.octomono.com?data-scroll-to-anchor=EstesJ
Copy for linking from an external page:
https://www.octomono.com?data-anchor-link=EstesJ

10
Fleet Graphics

Work trucks, semi trailers and job trailers are wrapped with graphics to promote Estes.