Murray Company

Murray Company provides construction management services to healthcare organizations throughout the Midwest. The company had not utilized an advertising agency and engaged with Pear to develop marketing messages and materials. Pear created Murray's visual identity and launched a website to share client stories and showcase its craftsmanship.
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Work
Website
Video
Print
Murray Ready Campaign
Enews
​Proposals
Anchor Element
Copy for linking on the same page:
https://www.octomono.com?data-scroll-to-anchor=MurrayA
Copy for linking from an external page:
https://www.octomono.com?data-anchor-link=MurrayA

01
Website

Pear collaborated with Murray to create a website with video testimonials, a robust project portfolio and about section to help prospects discover what makes Murray Company unique.
Anchor Element
Copy for linking on the same page:
https://www.octomono.com?data-scroll-to-anchor=MurrayB
Copy for linking from an external page:
https://www.octomono.com?data-anchor-link=MurrayB

02
Videos

Pear proposed creating a series of video testimonials for the website, email marketing and social networks. Pear coordinated a week of travel with a video producer and visited four hospitals in Missouri to meet with CEOs and facility managers to capture the stories of working with Murray. Two additional locations in Illinois and Iowa were visited, giving Murray a library of video stories.
Anchor Element
Copy for linking on the same page:
https://www.octomono.com?data-scroll-to-anchor=MURRAYC
Copy for linking from an external page:
https://www.octomono.com?data-anchor-link=MURRAYC

03
Print

Pear created a corporate brochure for Murray in an oversized format to stand out from the traditional brochure shape and size.








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"Great work, don’t believe in my 43 years in the business that I have seen such a unique and eye-catching brochure. It will make quite the impression on the client."
John O'Hara, Principal, Murray Company
Client since 2018
Anchor Element
Copy for linking on the same page:
https://www.octomono.com?data-scroll-to-anchor=MURRAYD
Copy for linking from an external page:
https://www.octomono.com?data-anchor-link=MURRAYD

04
Murray Ready Campaign

Pear developed a multi-phase campaign to help Murray Company connect with prospects. The campaign included personal delivery of a gift, variable data personalized direct mail and a dimensional pop-up mailer.
Anchor Element
Copy for linking on the same page:
https://www.octomono.com?data-scroll-to-anchor=MURRAYE
Copy for linking from an external page:
https://www.octomono.com?data-anchor-link=MURRAYE

05
Enews

Pear writes and designs targeted enews messages that include information about services, project updates, industry trends and testimonial videos.
Anchor Element
Copy for linking on the same page:
https://www.octomono.com?data-scroll-to-anchor=MURRAYF
Copy for linking from an external page:
https://www.octomono.com?data-anchor-link=MURRAYF

06
Proposals

Pear designed and wrote the RFP submittal library Murray uses to secure new business. As opportunities to submit a proposal arise, Pear works quickly with Murray staff to contribute new pages or assemble the response.