Mel Foster Co.

Mel Foster Co. specializes in residential and commercial real estate and offers additional services including insurance, relocation and land development. Mel Foster Co. is a multigenerational, family-owned business, proud to serve families for 100 years. Over the last 10 years, Pear has helped Mel Foster Co. achieve top of mind awareness through TV, digital, social and print advertising.
Vertical Divider
Work
Digital Ads
TV Commercials
Video
Listing Packet
Newsletter
Copywriting
Logos
Color the Quads Event
Anchor Element
Copy for linking on the same page:
https://www.octomono.com?data-scroll-to-anchor=MFA
Copy for linking from an external page:
https://www.octomono.com?data-anchor-link=MFA

01
Digital Ads

Advertising on digital platforms is vital for Mel Foster Co. to reach buyers who typically begin their home search online. Pear creates monthly digital campaigns and collaborates with Mel Foster Co. on targeted ad placement.
Anchor Element
Copy for linking on the same page:
https://www.octomono.com?data-scroll-to-anchor=MFB
Copy for linking from an external page:
https://www.octomono.com?data-anchor-link=MFB

02
TV Commercials

Pear partners with a producer to create TV commercials for Mel Foster Co.’s real estate division. The turn-key project includes creative concept development, scripting, talent recruitment, site selection and production assistance. Mel Foster Co. entrusts Pear with media planning and placement including broadcast TV, YouTube, pre-roll and OTT platforms.
Anchor Element
Copy for linking on the same page:
https://www.octomono.com?data-scroll-to-anchor=MFC
Copy for linking from an external page:
https://www.octomono.com?data-anchor-link=MFC

03
Video

Pear creates a video series called 3 Tips in :30 to give buyers and sellers three quick tips. About 30 videos are scripted by Pear annually, and the series is on Facebook, web, TV and enews platforms.
Anchor Element
Copy for linking on the same page:
https://www.octomono.com?data-scroll-to-anchor=MFD
Copy for linking from an external page:
https://www.octomono.com?data-anchor-link=MFD

04
Listing Packet

Competition to secure listings is always high, and agents use the Mel Foster Co. listing packet to highlight the competitive advantages of choosing a local leader. Pear works closely with the client to continually add new digital and social advertising tools available to sellers.
Anchor Element
Copy for linking on the same page:
https://www.octomono.com?data-scroll-to-anchor=MFE
Copy for linking from an external page:
https://www.octomono.com?data-anchor-link=MFE

05
Newsletter

Since 2010, the newsletter has evolved from a four-page magazine format to a user-friendly single page scrollable digital format to reflect the shift from desktop to mobile viewing.
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"Mel Foster Co. was looking for a new client newsletter, one with an appealing design and rich content. We selected to work with Pear Advertising - they brought many creative options to us. As a result, they earned our trust for larger projects, and we feel they are an extension of our marketing team, not just an outsourced advertising agency. We highly recommend Pear Advertising to any company wanting dependable and immediate service, attention to detail and willingness to listen to your needs and offer suggestions important to your company's brand."
​Kris Ratigan, Director of Marketing, Mel Foster Co.
Client since 2010
Anchor Element
Copy for linking on the same page:
https://www.octomono.com?data-scroll-to-anchor=MFF
Copy for linking from an external page:
https://www.octomono.com?data-anchor-link=MFF

06
Copywriting

Mel Foster Co. counts on Pear for various writing tasks, including blogs, press releases, award submissions and industry news articles.
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Anchor Element
Copy for linking on the same page:
https://www.octomono.com?data-scroll-to-anchor=MFG
Copy for linking from an external page:
https://www.octomono.com?data-anchor-link=MFG

07
Logos

Pear designs logos to promote community initiatives, new subdivisions and the 100th anniversary milestone.
Anchor Element
Copy for linking on the same page:
https://www.octomono.com?data-scroll-to-anchor=MFH
Copy for linking from an external page:
https://www.octomono.com?data-anchor-link=MFH

08
Color the Quads Event

Pear became Mel Foster Co.’s event marketing partner by donating creative services to the successful Color the Quads 5K charity run. During the event’s four-years, over $250,000 was raised for charity. Pear designed the event logo, t-shirts, signage, sponsorship sales packets, social media marketing, posters, geofilters, print and digital ads.