Pear Advertising

Established in 2008, Pear was co-founded by Melanie Shields. Pear is recognized for thoughtful strategy, strong creative and clear communication.

Our strength lies in our ability to consistently solve complex marketing challenges with smart strategy, compelling graphics and persuasive copy. We focus on clarity and results, helping organizations stand out, stay relevant and connect with key audiences. 

​Industry and non-profit leaders trust Pear to maintain or gain market share, generate revenue and continually keep a brand and message relevant.
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About
​Team
Services
​Clients

01
Team

Pear is intentionally lean by design. Melanie leads strategy, writing and organization, while Amy keeps projects moving with a steady, detail-driven approach to coordination and execution. This lean structure helps Pear to remain nimble, responsive and involved in every project.

With nearly 30 years of marketing experience in the Quad City market, Melanie has developed relationships with trusted project partners who we call the Pear Creative Collective.

Our Creative Collective includes graphic designers, videographers, web programmer, photographer and printers. These partners are local small businesses that share Pear’s commitment to quality, value, collaboration and practical execution.

This model allows Pear to assemble the right team for each project while keeping leadership, strategy and accountability in house. Clients benefit from expanded expertise and flexibility without the overhead or complexity of a large agency structure, while supporting local small businesses.

02
Services

ADVERTISING

​Video
Digital media
​Social media content and management
​Brand development
TV and radio
E-newsletters
Direct mail
Copywriting
Ads for print publications
Sales collateral
Logos, taglines and naming
Websites
Billboards
Signage
Tradeshow displays
​Presentations

MARKETING

​​Strategic marketing plans
Media plans and buying
New business launches
Sales promotions
Public relations
Event marketing
Translations
Research and surveys

03
Clients

Pear is trusted by entrepreneurs on a start-up adventure, non-profits overflowing with passion, and regional companies with decades of business success. The variety in our client roster creates distinctive challenges that require unique solutions. This diversity generates fresh ideas that are customized for each client we serve. 

Most of our clients receive our full range of services, positioning Pear equivalent to an in-house agency. Many of our client relationships were formed over 15 years ago, and some are treasured relationships that began nearly 30 years ago.

​Our clients tell us they continue working with us because they see the results of our creative solutions; appreciate our response times; respect our confidentiality and honesty; and find value in our ability to maximize their budgets.