commercial construction

Point Builders

A merger provided Point Builders with the opportunity to rebrand. Point had previously done all of its marketing in-house and embraced the opportunity to work with an agency. Point hosted a brand reveal party for staff where Pear presented the new logo, corporate swag and business cards. The rebranding was done with a firm transition versus a gradual rollout for the most significant impact.

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Work
Logo
Website
Stationery
Print
Photography

Anchor Element

Copy for linking on the same page:

https://www.octomono.com?data-scroll-to-anchor=PBA

Copy for linking from an external page:

https://www.octomono.com?data-anchor-link=PBA

01
Logo

Point asked Pear to change the way it looks on the outside, to reflect the progress they had made as a company on the inside. The new logo colors reflect forward-thinking innovation, and the icon with the buildings reflects Point Builders’ experience delivering small, medium and large building projects.

Anchor Element

Copy for linking on the same page:

https://www.octomono.com?data-scroll-to-anchor=PBB

Copy for linking from an external page:

https://www.octomono.com?data-anchor-link=PBB

02
Website

Pear worked closely with Point to gather stories about the most successful projects. Testimonials were gathered, and Pear wrote and designed the website. Pear performs ongoing website maintenance for Point.

Anchor Element

Copy for linking on the same page:

https://www.octomono.com?data-scroll-to-anchor=PBC

Copy for linking from an external page:

https://www.octomono.com?data-anchor-link=PBC

03
Stationery

At the brand reveal party, employees were asked to recycle their old business cards as they were presented with new cards. Stationery, office forms, writing tablets and sticky notes were distributed at the event giving each employee all of the new tools needed to carry out the new brand identity in communications.

Anchor Element

Copy for linking on the same page:

https://www.octomono.com?data-scroll-to-anchor=PBD

Copy for linking from an external page:

https://www.octomono.com?data-anchor-link=PBD

04
Print

Pear has created many print marketing pieces for Point since the rebranding. Direct mail, corporate brochure and niche brochures are a few pieces currently in circulation at Point.

Anchor Element

Copy for linking on the same page:

https://www.octomono.com?data-scroll-to-anchor=PBE

Copy for linking from an external page:

https://www.octomono.com?data-anchor-link=PBE

05
Photography

To create the new print pieces and website, Pear collaborated with a photographer to coordinate photoshoots in Point’s Midwest markets. Photoshoots are ongoing as projects are built.