First Army Spends The Day At The Zoo
|A large crowd of First Army staff, Arsenal employees and families gathered at a welcome event in October at Niabi Zoo. All guests to the zoo that day received free admission, courtesy of Rock Island County.|
Pear Advertising created a poster that served as the invitation to the First Army and Arsenal staff and their families. Other projects in the campaign included welcome signage at the zoo's entrance the the festival lawn and table top signage promoting the free animal outreach programs.