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"Melanie Shields and Molly Fuller were key figures on the Scott County Catholic School Advisory Board's Marketing Committee. Their work and insights were great for all of our schools. When JFK needed to update our own communication materials, it only seemed natural for me to contact them. While price is always a consideration, what truly sold me on Pear Advertising was not only the quality of its products but also the responsiveness of both Melanie and Molly. By treating me more as a valued partner rather than even just as a valued customer, we have grown together."
Chad Steimle, Principal, Client since 2004
CLIENT: JFK is a State of Iowa accredited parish school providing an excellent education for children in kindergarten through the eighth grade.
CHALLENGE: Catholic schools across the country are facing declining enrollment and funding challenges. With four Pre-K-8th grade Catholic school options in Scott County, each school must differentiate itself to attract students and families.
SOLUTION: John F. Kennedy Catholic School principal Chad Steimle called on Pear Advertising to create a daily take home folder, brochure and annual report. The marketing materials showcase the achievements of the students and are used to communicate with parents and families searching for the right school for their children.
RESULT: Since working in some capacity with the partners of Pear Advertising for five years, JFK's K-8 enrollment has grown by more than 33%.
