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"Working with Pear Advertising was a great experience. It is a perfect team if you are looking for creativity and smart marketing. We could not have reached capacity at Hope Creek in a timely fashion if we did not use Pear Advertising."
Jim Bohnsack, Rock Island County Board Chairman
Client since 2008
CLIENT: Hope Creek Care Center, a Rock Island County nursing and rehabilitation facility, is home to 240 residents and is located in Illinois.
CHALLENGE: Rock Island County operated an outdated facility with a somewhat negative community perception. A newly built facility needed to be branded and marketed to eliminate the stigma of the former facility. The new facility would have 240 available beds, an increase of 60 residents.
SOLUTION: Pear Advertising created a fresh, inviting logo and began running print ads six months prior to the opening of Hope Creek. A web site was launched prior to the May 2009 opening and a community open house attracted over 500 guests. All forms, signage, nametags and promo give-away items carried the Hope Creek logo, creating a cohesive brand identity. A photo shoot featuring residents was directed by Pear and the images were used on the web site, newspaper ads, brochures and TV spots.
RESULT: Hope Creek reached full residential capacity less than four months after opening. The second wave of post-opening advertising on TV and in the newspaper yielded fourteen referrals in a single day from hospital patients needing short or long-term care.
