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"Melanie and Molly are responsive and work with me to create complete advertising campaigns. Their creative and copy are great. Eye Surgeons Associates continues to see the value in working with Pear on print ads because we see a significant increase in call volume. Our LASIK service line depends on advertising to generate new patient leads."
Julie Berntgen, Marketing Director
Client since 2001
CLIENT: Eye Surgeons Associates offers a comprehensive range of medical, surgical, and optical eye care. With five clinics in Iowa and Illinois, ESA has a patient base that ranges from infants to seniors.
CHALLENGE: Eighty percent of people that are 18 years or older are going to need some sort of vision correction in their life. However, when households struggle to make ends meet and employers are cutting back on insurance coverage, eye care is often neglected. Elective procedures can be put on hold. Routine exams may be skipped and diseases that can be managed when detected early can cause irreversible damage.
SOLUTION: Pear works closely with Eye Surgeons to continuously keep the practice name top of mind in the community through print advertising, outreach materials and trade show graphics. A colorful blend of blue and yellow is used on all print pieces, signage and other marketing materials creating a strong brand image. Print ads that traditionally run in black and white have a structured layout that is always used for immediate recognition by readers. Eye Surgeons has a definitive look that reflects the quality care that patients receive.
RESULT: Eye Surgeons Associates has reached many milestones including opening two new clinics and surpassing one million patients.
